June 7, 2006

Jessie Steele Designs Take the Country by Storm

As the pioneer in the new wave of nostalgic apron fashion, Jessie Steele's designs are taking the country by storm.

A woman's place today is anywhere she wants to be, and the smart, modern woman wants to be there in a Jessie Steele retro-chic vintage apron. Designed in vibrant colors, flirty patterns and figure flattering shapes, these romantic visions from a bygone era have become the ultimate fashion accessory in or out of the kitchen.

Jessie Steele fine hostess aprons was originated by the mother/daughter team of Helena and Claire Steele, and inspired by Helena 's collection of 20 th Century vintage aprons. The daughter of a seamstress, and the owner of a nationally published kitchen design company, Helena combined her sense of aesthetics and knowledge of sewing and construction with daughter Claire's invaluable experience as a fashion/fit model and public relations/marketing executive. Together they created these uniquely beautiful, utterly feminine aprons, and the response has been overwhelming.

In the four years since the company began, the aprons have been sold in over 800 stores, including majors Williams Sonoma and Sur La Table , and have been prominently featured on such popular television programs as Desperate Housewives and Oprah , in national magazines like Ladies Home Journal, Country Home, Country Living, Elle, Better Homes and Gardens, The National Enquirer and People , and in newspapers such as The Washington Post and the cover of The Wall Street Journal .

In addition to their signature 1940's and 50's flavored apron chic, Jessie Steele is expanding the product line to include stylish men's barbeque aprons, salons, exclusive restaurants, bridal gift and other vintage inspired fashions. Even more exciting, the company is currently finalizing major development deals that will ensure that Jessie Steele remains the number one name in heirloom quality hostess aprons for a long time to come.

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